Modernise your foyer – by adding a full colour, dynamic, and attractive display of tenants
Too often, property and facilities managers struggle to keep traditional building directories attractive and updated and as a result, visitors are left frustrated
Digital building directories solve this dilemma by transforming a drab list of names and locations to a colourful, dynamic, and sophisticated graphic presentation
The foyer at 272 Parnell Road, Parnell. Auckland
Freestanding, bolted to the floor, or on castors – the kiosk directory is versatile and movable
The major benefit is that the display can be managed remotely and updated as soon as tenants change
Kiosks are available in many sizes and colours and can include your company logo
Case Study: The foyer of 87 – 89 Albert St, Auckland
Our client wanted a modern and simplified directory board in the foyer of their building. The tenants can change so often that the board is not usually up to date and the client wanted to be able to update the directory remotely. We supplied the client with 4 x 55″ screens installed under a safety glass cover for security, with software included that could be updated online at any time. The result is this stunning streamlined directory board.
Benefits of a digital building directory include:
Eliminate costs of updating. Unlike physical directories which require expensive parts or specialized training to alter, a digital lobby directory can be updated remotely from any Internet-enabled computer.
Tailor your messaging to day, evening and weekend visitors. Demographic patterns can have a major impact on marketing. For facilities which see regular, consistent changes in clientele at different times of day, a digital building directory can be automated to ensure the most effective messaging is delivered to each target audience.
Post up-to-the-minute business hours for tenants. Information about scheduled or unscheduled closings can be delivered to an electronic building directory in real time.
Display Weather, Traffic, Maps, News, Wayfinding. Our digital building directory software is customisable with a wide range of widgets that display up-to-the-minute information in real time.
Tips to design a great directory board
A digital lobby directory may very well be your visitors’ first point of contact when they enter your building. For this reason alone, it’s most important to have a well-designed directory that is not only visually appealing but also completely functional.
Presentation is everything. Paying attention to the details that create an attractive and functional digital lobby directory can help you win over visitors and encourage brand/customer loyalty.
Designing a visually compelling digital lobby directory comes down to simple and consistent design. Use fonts, colour and images to your advantage without overdoing it. A clean sign will not only convey a sense of professionalism, it will also make allow users to easily view and digest important information.
To make sure that you are greeting visitors with a visually compelling digital lobby directory, be sure to follow these tips:
If people have to squint or get within a few inches of your sign in order to read it, then it isn’t serving its purpose. Help out visitors by making sure that text is short and concise. Readers are looking for a quick reference and don’t want to have to read through extensive instructions. Utilize bullet points and short phrases to avoid a directory that looks cluttered.
As a general rule of thumb, you should try to keep phrases within 3-4 words to achieve a clean appearance. This will also force you to eliminate any extraneous information and focus on only providing details that are completely necessary.
Don’t overdo it
Technology allows you to be creative with design. However, adding attractive details “just because” and without a functional purpose does not add to the overall appearance and functionality of your digital lobby directory.
Keep it simple.
Remember that that main purpose is to convey important information in an easily digestible format. Too many design details can be counterproductive.
Take lighting into account
Both natural and artificial light will affect how your digital lobby directory appears to visitors and how easy it is to read.
Keep in mind that natural light will shift throughout the day and while your directory may be easy to read in the morning, you need to test it for legibility throughout the day.
Choose the right colours
Choosing the right colours significantly influences whether your directory is legible. If background and font colours are too close in hue, text will be difficult to read. At the same time, you want to look for colours that complement one another. Harsh contrasts will not only make directories difficult to read, they’ll also make it look poorly designed and unprofessional, which ultimately reflects poorly on your business.
Colours are also an important tool that can be used to reinforce your branding and create a certain mood or evoke a particular emotion. Advertisers, marketers and designers have spent decades studying the psychological effect of colours and how they can be used to influence consumers:
- Warm, bright colours are highly visible and tend to make objects seem larger. They also convey a sense of welcoming.
- Cold, bright colours, such as azure, silver and lavender are typically associated with a modern and professional feel.
- Cold, dark colours, including navy, green and violet convey a sense of stability and quality. However, you have to be careful about using them to highlight content because they tend to blend with other colours rather than producing a rich contrast.
- Warm dark colours, including purple, brown and gold express a sense of tradition and classic design. They are associated with luxury. As a result, they are often used for businesses that offer more exclusive services such as financial consultants and architects.
Choose the right font
It can be tempting to try and choose a unique font to try and enhance your digital lobby directory, but this is another area where less is more.
Certain fonts are continually used in newspapers and digital publications because they have been proven easier to read. Stick to serif fonts and avoid anything with too many flourishes.
Use consistent design
Use bullet points and headlines to draw attention to certain points. Do not rely on using several different fonts on one screen in order to separate information. This will inevitably lead to clutter and make any directory harder to read and less functional. Consistent font styles and sizes will create a uniform look that is clean and professional.
Carefully arrange elements
We are an increasingly visual society. Instead of reading long form articles, we look for slideshows or top ten lists. You can use this to your advantage by including more visual elements that enhance any text. Carefully arranged visual components can improve a digital lobby directory.
The key is to not get carried away and continue to ask yourself whether additional elements are actually adding to the overall appearance or creating a more chaotic screen.
This may seem obvious, but it simply cannot be stressed enough: triple check your digital lobby directory in order to avoid any errors. Whether it is typos or incorrect information, mistakes will make your company look unprofessional and cause visitors to lose confidence in your abilities to provide quality goods and services.
Sizes: We supply and install a full range of quality screens from 350 nit to 2500 nit brightness.32 inch to 98 inch single screens and video walls available.